Monday, January 16, 2012

Sandro Rosell

Born in Barcelona on 6.3.64. Degree in Business Administration and MBA at ESADE. In 1990, he started working in the international marketing department of the Organization Committee of the 1992 Olympic Games, as person responsible for the international sponsors.

In 1993, he was the Spanish director of Swiss company ISL, a sports marketing company and the comercial agent for the IOC, FIFA, FIBA, UEFA and IAAF, as well as of the LFP.

In 1996, he joined multinational Nike, as person responsible for the sports marketing in Spain and Portugal, a position he held for three years. He was the architect of the contract with FC Barcelona, which is still in force.

In 1999, he went to Rio de Janeiro and worked there as Nike's Sports Marketing Manager for Latin America. Among others things, he closed the deal between Nike and the Brazilian Football Federation.

He came back to Spain in 2002 and founded the company Bonus Sports Marketing (BSM), which works in the sports marketing field. Among other important projects, he has developed Football Dreams.

This project is now in its third edition and takes place in Africa, Asia and Latin America. The main goal is to use football to help the social development of the African continent.

Sandro Rosell was also Vice-President of FC Barcelona for two years (2003-2005).


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